New Venture Management
Instructor: Robert J. Ziese, J.D
Course Description: The course combines classroom instruction in business management and a term project involving the analysis of a business case. The course is designed to build upon and integrate the student's previously acquired business knowledge and skills into an understanding of how to start and run a new business.
Lecture 1A : Class Overview, Requirements & Rules |
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Lecture 1B : What is an Entrepreneur? |
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Lecture 1C : Testing the New Idea - Does it Make Sense? |
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Lecture 2A : Characteristics Finding |
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Lecture 2B : What is a Business Plan? |
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Lecture 3A : Financial Plan Basics |
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Lecture 3B : Financial Plan Small Business Examples |
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Lecture 4A : Industry and Market Analysis |
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Lecture 4B : Product and Price Planning and Customer Service |
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Lecture 5A : What Legal Structure is Right for Your Business? |
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Lecture 5B : Corporations & Legal Issues of Running Your Business |
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Lecture 5C : Intellectual Property |
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Lecture 6A : Marketing |
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Lecture 6B : Distribution, Promotion & Selling |
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Lecture 7A : Organization of the Ventures and Sources of Capital |
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Lecture 7B : Taxes & How they Impact the New Business |
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Lecture 8A : Venture or Risk Capital |
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Lecture 8B : Launching the New Venture |
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Lecture 9A : Managing the New Business |
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Lecture 9B : Management Tools & Negotiating |
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Lecture 10A : International Issues for the Entrepreneur |
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Lecture 10B : Importing & Outsourcing |
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Lecture 11A : Growing and Expanding the Business |
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Lecture 11B : Franchising |
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Lecture 12A : Ethics for the Entrepreneur |
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Lecture 12B : Stock Options and Going Public |
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Lecture 12C : Your Exit Plan |
